Mercedes-Benz Fashion Week is moving to Lincoln Center this September and is also moving into the 21st Century with a host of digital age tools for the fashion industry, designers, PR firms and fashion fans. The event, whose fundamental mission has always been to “organize, centralize and modernize” the American collections, has applied this mantra to its dynamic website (launching August 23) and has implemented new digital tools to create state of the art registration, credentialing and seating systems that integrate the registration, invitation and check-in process for attendees.

“This is a seismic shift in the way that fashion weeks around the world will operate,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. “The level of service this brings to the industry — from data capture for fashion designers on our website to event credentials being used to get seat assignments for press and retailers — will revolutionize the industry standard and be what people come to expect in the years to come.” Complete Fashion Article…