London Fashion Week Spring/Summer 2015

London Fashion Week PicturesThe main goal of the British Fashion Council’s pillar is to help not just London fashion industry but all British fashion industry to flourish and become the world leader in innovation, creativity and business. Thus is it of utmost vital for British designer community to generate sales and boost their prestigious profile on global level and advancing digitally is an ideal way to attain that.

As Boris Johnson, Mayor of London said; “‘I am delighted to support British fashion, which continues to be at the forefront of innovation. From how our designers are working and presenting their collections, to the fast paced dynamism of the retail sector, fashion is utilizing the latest technologies to ensure this important industry continues to generate billions for our economy. London is developing a reputation as one of the tech capitals of the world, but it is already a global leader for fashion.”

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London Fashion Week S/S 2015, September showcased some of the best talent in the world’s fashion industry. As the fashion week stretched over five days, its schedule was filled with presentations, installations, showrooms, parties, fashion shows and events from many brightest and best names in the fashion industry.

London Fashion Week which was once a simple event, now turn into city wide festival and celebration, and with more ways than ever for the public to join in the festivities, there is no excuse not to get behind creative Britain.

The September London Fashion Week Showcase returned to Oxford Street with 75 twelve foot high fashion flags spanning 1.5 miles of Oxford Street featuring catwalk looks from House of Holland, Mary Katrantzou, Topshop Unique and Vivienne Westwood. The showcase ran from 12-19 September and celebrated fashion in the capital with household names including Selfridges, Topshop, River Island, House of Fraser, Miss Selfridge and Gap offering shoppers an array of one-off experiences and in-depth insights into the world of fashion. The stores hosted more than 25 educational ‘style seminars’, chaired by recognised fashion authorities alongside experts from behind the scenes.

British fashion

In 2011 and 2012 London was crowned “Top Global Fashion Capital” in Global Language Monitor’s 10th annual survey of most-discussed fashion cities. This season we want to reclaim our title so join the conversation by using the hashtag #LFW. Highlights from #LFW on Twitter and Instagram will be shared on the LED Screen on the exterior of the BFC Courtyard Show Space.

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Twitter has announced the launch of its ‘buy’ button. Immediately after the Burberry Prorsum SS15 show in London on 15th September, the brand offers Twitter users the chance to purchase exclusive nail polish colours that appeared on the runway. Later in the testing phase, the brand’s My Burberry fragrance will be available for purchase. Twitter’s ‘Buy’ button also allowed sellers to gain a new way to turn the direct relationship they build with their followers into sales.
The May Fair, the official hotel of London Fashion Week, had commissioned British brand, Mother of Pearl to design a window installation at the hotel on Stratton Street which displayed from the 11 September till the end of fashion event.
Crossover East held the first exhibition dedicated to fashion design by Chinese Designers in London. The exhibition ran from 10 – 15 September and included designers Haizhen Wang, Ji Cheng and Simon Gao.

TFL had teamed up with Annin Arts and launched a new public exhibition on top of bus stop shelters on the Strand with American fashion photographer David LaChapelle which ran from 12-22 September.

From 18-21 September, Somerset House hosted Britain’s biggest biannual consumer fashion showcase. Vodafone London Fashion Weekend gave us the chance to experience first-hand insider knowledge and style advice from London Fashion Week’s most famous British brands.

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