People wonder what is the similarity between Mercedes-Benz and fashion! But I say Mercedes-Benz itself is a reflection of ultra luxurious style and fashion. The creativity, the utmost luxury, the beauty and the ultimate style is encapsulated masterfully in Mercedes-Benz as well as fashion designer‘s stylish creations. Mercedes-Benz itself is a reincarnation of fashion to cater to our needs of luxurious lifestyle.
How did the two different forms of luxury and fashion met? Amidst the turmoil and chaos of World War II, in an effort to celebrate life and happiness through fashion, a fashion publicist names Eleanor Lambert organized an event at Lincoln Center called ‘Press Week’, which was the earliest form of fashion shows.
The first official collaboration of Mercedes-Benz and fashion happened on June 1, 2001 to launch Mercedes-Benz start up, to provide endless opportunities to ambitious young designers. Since then Mercedes-Benz has been sponsoring fashion extravaganzas in New York, Malta, Miami and Berlin, known as Mercedes-Benz Fashion Weeks.
Till now Mercedes-Benz has been staging and organizing spectacular fashion shows like Mercedes Benz Fashion Week Russia, Mercedes-Benz Fashion Week NY, Mercedes-Benz Fashion Week Stockholm, Mercedes-Benz Fashion Week Swim and many more.
The latest among them is Mercedes-Benz Fashion Week Berlin 2012, which started on July 6, 2011, is staging its ninth season. Since its inception, Mercedes-Benz Fashion Weeks are on their road to success, promoting young talent, business ideas and above all the razzle-dazzle of fashion.