PFDC Sunsilk Fashion Week 2010 kicks off in Karachi

PFDC Sunsilk Fashion Week kicks off in Karachi on November 10. As the city is reportedly being invaded by an army of fashionistas.

Getting a seat Fashion week is strictly invite-only and front-row spaces are coveted, as are the gift bags placed on every seat. While invitees may moan about having to sit through three hours of collections, designers are exhausted too. Since Pakistani designers haven’t yet figured out how to live-stream shows, you can live vicariously on the internet as the images will start filtering out by the close of the day’s events. Fashion fatigue While fashion week always features great gossip, sarcastic comments, over-the-top praise and lots of exclamations of ‘dahlings!’, also expect to see stressed designers and organisers at the event.

In PFDC Sunsilk Fashion Week 2010 there are 24 designers are showing at the event including Ali Xeeshan, Ammar Belal, Asifa and Nabeel, Elan, Fahad Hussayn, HSY, Libas, Maria B, Muse, Nayna, Nickie Nina, Nida Azwer, Rano’s Heirlooms, Republic, Saai by Sahar Atif, Sadaf Malaterre, Sobia Nazir, Sublime by Sara, Teejays, The House of Kamiar Rokni, YBQ, Zara Shahjahan, Akif and Mohsin.
Styling Mumtaz is also styling the charity fashion show on November 10, the clothes from which will be sold at a sale at Karachi’s Sheraton hotel on November 11. Over forty designers have donated outfits for the show, which will all be in black, or black with a coloured accent or embellishment. “Coordinating with the designers has been one of the most difficult tasks in the world!” Mumtaz exclaimed. “The event is for charity and since the proceeds will go to flood relief efforts, we have decided to use the women of Pakistan as an inspiration. Look at the flood victims, despite being psychologically affected and having to become breadwinners they are still standing, working and breathing.

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