Spring 2011 Street Trend by Madewell

“We are absolutely in love with street style in New York,” said Kin Ying Lee, head of design for Madewell, which showed its spring collection on Thursday. “How people put their loves together in a way that’s unique, thoughtful and individual.” To her point, Madewell’s lower Broadway showroom was set with a mock newsstand that dispensed coffee and doughnuts, and the clothes surrounding it were exactly what a young, downtown type, the kind who favors a laid-back vintage look, wears. There were knit sweatshirts paired with printed silks, such as gingham shirts and long skirts, boyish outwear with military details and distressed T-shirts done in collaboration with Dylan Forsberg of Where I Want to Be. Lee noted that, in the age of fast fashion, in the women’s market in particular, she and her team didn’t want to focus only on newness, but on the company’s identity, too. They looked to the archive, as much as a four-year-old label can, for stripes, lightweight chambray shirts and wide-leg pants, as well as a workwear motif.

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