Rita and Ellie Goulding all out in the Battle of the Pop Princesses

Rita Ora and Ellie Goulding PhotosThe stars descended on London’s O2 arena on Wednesday night for the highly-anticipated BRIT Awards 2015 – but it was a battle of wardrobes between pop princesses Rita Ora and Ellie Goulding who opted for floor-length numbers but with differing results.

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Rita Ora Zuhair Murad GownRita Ora Red Carpet Style

Rita, 24, dazzled in a plunging sequined gown which flashed a serious amount of cleavage. The elegant number, which had a sweeping train looked incredible, offset against her platinum blonde slicked back Pixie crop.

Rita Ora into the fans

The stunner, who was nominated for Best Video Of The Year, but sadly lost out to One Direction, gave her look a dramatic flourish with emphasised eyebrows and smoky eyes, topping off her look with a nude lipstick.

Ellie Goulding Red Carpet FashionEllie Goulding into the fan

She took to the stage with British actor Orlando Bloom, to present Ed Sheeran with the Best Solo Male Artist Award – and noticeably flirted with the handsome actor.

Ellie Goulding with taylor swift kiss
It was kisses all round for Taylor after she won her International Female Solo Artist award – presented to her by Ellie Goulding and Lewis Hamilton

Meanwhile, singer Ellie Goulding, 28, opted for a pretty summery white gown which had a sheer plunging neckline and trailed to the floor – and accessorized with Boucheron jewellery.

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