After IMG announced in May that it would be pulling out of what was formerly called Mercedes-Benz Fashion Week Swim, following the loss of its title sponsor, those involved had a lot of scrambling to do.
[contentblock id=1 img=adsense.png]
Without a strong sponsor or an experienced organizer, could Swim Week even continue in all its stringy, deeply spray-tanned glory? True to the old adage, the show did go on thanks to the (somewhat) cohesive efforts of the affected brands, production companies and publicists.
Kicking off on July 15, this year’s Swim Week has appeared entirely unblemished — or the collections have, anyway.
[contentblock id=2 img=adsense.png]
Old pros like Mara Hoffman and Mikoh delivered even more desirable swimwear for spring 2016, while a few less established names — in the swim world at least — brought some newness to the event.
Maxim magazine, for one, showed its first-ever swimwear collection, inspired by Brigitte Bardot and chock-full of high-waisted bottoms and floaty coverups.
Others, like Colombia-made Maaji Swimwear, went the Victoria’s Secret Fashion Show route, going all-out on a kooky theme, this year’s being a tousled, bohemian-era road trip.
But whether it was inspired by Bardot or Route 66, the common thread between each collection was an abundance barely-there, Brazilian wax-requiring swimwear. As with every year, some looks were so nude, so thinly-covered…you’ll just have to see them for yourself.
