Our first thought when we see a celebrity grace the red carpet in a stunning gown: “Who is she wearing?” And once the label’s confirmed, it becomes instantly memorable — especially if it’s a new name we haven’t heard before. We’re not only intrigued because of who’s wearing the designer but also because of the standout details: a stunning scooped back that was the epitome of elegance, a bold print, or an avant-garde silhouette that made a statement.
At this year’s Oscars, Rachel McAdams took our breath away when she brought attention to her August Getty Atelier number. Her train swept the floor, its slits and cutouts revealed her best assets, and it hadn’t even debuted on the runway yet. But Rachel isn’t the only one to win best dressed in a fresh, go-getter gown that redefines the word unique. Some of our favorite supermodels and actresses have been switching up their style and slipping into on-the-rise brands that feel a little bit more special, and perhaps unexpected, than usual. Read on to brush up on the newbies, and see the trendsetters who are already wearing their looks.
1.August Getty
Rachel McAdams at the 2016 Oscars.
Kate Hudson at the Daily Front Row Awards.
2.Sergio Hudson
The Look: Poppy, body hugging, and movable, these separates are clearly nothing but fun to wear and totally spotlight-stealing at the same time.
Chanel Iman at a Sports Illustrated event.
3.Bao Tranchi
Gigi Hadid at the 2015 American Music Awards.
Jennifer Lopez celebrating her birthday at 1OAK.
4.Olcay Gulsen
Kendall Jenner at the 2014 Billboard Music Awards.
Sophia Bush at the 2012 Do Something Awards.
5.Elisabetta Franchi
Chrissy Teigen at the 2014 ESPYs.
6.Solace London
Ciara at The Last Witch Hunter’s New York premiere in 2015.
7.Labourjoisie
Kylie Jenner at the 2016 Golden Globes afterparty.
Halsey at The Huntsman: Winter’s War’s premiere in California.
8.Galvan
Elizabeth Olsen at the premiere of Avengers: Age of Ultron in Hollywood.
Gwyneth Paltrow at a La Mer icon event in 2015.
9.House of CB
Gigi Hadid wearing a House of CB bodysuit at the Victoria’s Secret afterparty in 2015.
Jennifer Lopez wearing a House of CB bodysuit at the 2015 iHeartRadio music festival.
10.Talbot Runhof
chrissy Teigen at the 2016 Vanity Fair Oscars party.
Olivia Wilde at a Revlon event in 2013.
11.Azzaro
Taylor Swift at SNL’s 40th anniversary celebration.
Anna Kendrick at the Grammy Awards in 2014.
12.SAFiYAA
Emily Ratajkowski at the Gone Girl New York premiere.
13.Yanina Couture
Gigi Hadid at the Daily Front Row Awards in 2016.
15.Vatanika
Cara Delevingne at the Paper Towns photocall in Spain.
16.Yousef Al-Jasmi
The Look: Red-carpet-ready gowns that boast vampy details like capes or sheer fluttered sleeves.
17.Kristian Aadnevik
Kendall Jenner at the 2016 MTV Movie Awards.
Lily Donaldson at the Victoria’s Secret afterparty in 2014.
18. Haney
Taylor Swift at the GLAAD Media Awards in 2016.
Reese Witherspoon at the 19th annual Hollywood Film Awards in 2015.
Reese Witherspoon at the 19th annual Hollywood Film Awards in 2015.