Taylor Swift’s ‘Look What You Made Me Do’ Breaks Records, Stops ‘Despacito’ Short

Taylor Swift - Look What You Made Me Do
Taylor Swift - Look What You Made Me Do

In a little more than a week since its release, Taylor Swift’s new single, “Look What You Made Me Do,” has ridden a wave of attention into record-breaking metrics.

Driven by an expertly cryptic promotional campaign, the first single from Swift's forthcoming album Reputation set first-day records on YouTube and Spotify and drew the biggest weekly streaming and sales numbers for a single yet this year, according to Billboard.

Taylor Swift - Look What You Made Me Do


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