The Palm Springs event drew Hailey Baldwin, Joan Smalls, Romee Strijd, Brooklyn Beckham and Heron Preston, who DJ'd along with Snoop Dogg.
Those who flock to the Coachella Valley Music and Arts Festival to let loose and wear cut-off shorts would have been happy at the annual Levi’s brunch on Saturday, which featured the musical styling of Snoop Dogg and Heron Preston, along with customization stations for personalizing denim and T-shirts.
The laid-back event hit the right notes for those like Bella Hadid, Hailey Baldwin, Joan Smalls, Romee Strijd and Brooklyn Beckham, who got their groove on by the pool of the Colony Palms Hotel.
But first, VIPs had to get kitted out in a private fitting suite. “I’ve always had vintage denim shorts and growing up I had the widest selection, and I would find the best ones that fit me perfectly,” Bella Hadid said. “Now I’ve found these and I’m never letting them go,” she said of her new pair. “I’m over the whole being uncomfortable at Coachella thing, I just want to be able to run around and experience it and do my thing. I’m dying to get out to the party.”