Lagom

Lagom’s design philosophy is based on the interplay between masculine and feminine; men’s clothing inspired by feminine silhouettes and vice versa. The balance between these opposites makes up the core in Lagom’s creative process and visual language.

The collections are built up of colourful clothes with a geometric cut and changeable silhouettes. A social pathos is manifested in Lagom’s designs, functionalism is prized and space is also given to the naïve. Balance is always present and ever changing in the creative mission to produce alternative fashion which corresponds to Lagom’s vision.

Lagom was founded in 2007 by Nette Sandström, Daniel Adams-Ray and Martin Lydén.