Dr. Denim

Dr. Denim always listens to it's own feelings. Things have to feel right, or there's just no sense in continuing. It's also important not to try to force feelings that aren't there.

To Dr Denim, jeans are not just an incurable passion. Jeans are also a science. A science based on deep knowledge of denim, washes, patterns and denim history. Understanding gut feeling and intuition is also critical to Dr Denim. This philosophy has characterised Dr Denim since the beginning in Göteborg in 2004.