Bjorn Borg

A Swedish company Bjorn Borg licensed by the tennis player Björn Borg, is known for producing high quality and innovative underclothes. It is influenced by the sporting heritage affiliated with its name “Bjorn Borg”. It is among the largest fashion brands in world and has fashion stores in seven European countries.

Bjorn Borg was earlier known as World Brand Management (WBM) and since 1997 had a featured trademarks license by name Björn Borg, that guard them right to produce, market and sell Björn Borg fashion products worldwide. Till 2006, the company purchased full rights to the trademark.

Underwear being its largest area are always manufactured exclusively both for men and women. Their stylish tailoring technique, bold hues and modern prints have made underwear a fashion product. It is the trademark first launched in 2006 with the cooperation of Wimbledon Championship and same year at the Christmas time started marketing products.

Bjorn Borg products available in market include underclothes, shoes, glasses, perfumes and purses. With a very dedicated team that includes efficient workers, creative manufacturers and strong distributors the company is endeavoring in seven European countries in around 17 markets. Stores in Sweden and Holland are its most important whereas its new markets are Germany and Great Britain.
Bjorn Borg Spring 2011 Collection presented in Oslo Fashion Week 2010 was much flamboyant attracting crème de la crème for the brand.