Elm Design

ELM Design is a clothing company that has been making waves with its imaginative collection which is inspired by Iceland’s unique landscape, art, and culture. The design is Icelandic, and the raw materials are sourced throughout the world.

ELM Design retails in over 100 independents in the USA and is quickly making inroads into the European markets, selling its collections to most of the European countries. The biggest market is in the U.K.

Elm design is for example being represented at Harvey Nichols, Selfridges and Liberty in London.

ELM Design was originally founded ten years ago as a knitwear company. ELM quickly grew beyond pure knitwear and the company has gone from strength to strength ever since. ELM has a loyal following among women of all ages who demand eclectic, beautiful and striking clothing.

The three women behind ELM Design are Erna - Lísbet - Matthildur. They arranged their first initials to form the company’s brand name. Each woman comes from a different art and design background; however, they founded the company through their shared philosophy, that to design for women you need to understand women. Hence ELM‘s brand statement: “DESIGNED BY WOMEN FOR WOMEN.”