Gemma starred in Prada's runway show and for its ad campaign that season, shot by Steven Meisel, which immediately gave her a huge international presence. Additional ads for Jil Sander, Balenciaga, Yves Saint Laurent, Burberry, Calvin Klein, Christian Dior, Dolce & Gabbana, Hermès, Jean-Paul Gaultier, Karl Lagerfeld, Louis Vuitton, Prada, Swarovski, and Valentino among others soon followed.