NICOLITA’S designer, Nicole Di Rocco, established NICOLITA Swimwear in 2003. For the last seven seasons, Di Rocco’s designs and creative direction has built her brand by focusing on conservative sexy and curve conscious styles. Drawing inspirations from her family’s cultural Cuban roots, Nicole Di Rocco continues to create each bikini collection that is reminiscent of Cuba’s alluring 1940’s era. By blending vintage glamour with modern day silhouettes, NICOLITA has set itself apart in the swimwear industry. NICOLITA’S signature fit of ‘Cuban-style bottoms’ was designed for the curvaceous Latina figure. "’Cuban-style bottoms’ are designed with more coverage on the hips, a heart-shaped backside and ‘no-pinch’ fit elastic," said Di Rocco. These designs and unique branding attracts a broad range of fans and celebrities worldwide.
Di Rocco’s talent and passion has led to multiple magazine articles and television appearances, showcasing her capacity for design and her business drive. "The Cuban-American beauty has combined her business and marketing savvy with her own Latina sense of style to launch one of the trendiest swimsuit lines in the country," The Entrepreneurial Spirt Comes in a Bikini, Latin Star Magazine, July 2007. Di Rocco finished her degree program at USC’s prestigious Marshall School of Business with a degree in Marketing and Entrepreneurship.
In 2009, Di Rocco was able to fulfill her personal and professional dream of traveling to her parent’s homeland of Cuba for an incredible on-location photo shoot. In addition to the photo shoot, SiTv, America’s leading cable network for Latinos, filmed the incredible journey of reuniting her parents with their homeland and family after 49 years.