Lakmé Fashion Week (LFW), India’s premier fashion trade event and pioneer platform in promoting business of fashion announced 74 fashion designers and 12 sponsors today for LFW Winter / Festive 2010 at Grand Hyatt, Mumbai. Last season, LFW moved towards customizing the fashion week platform to the Indian market and introduced ‘Resort’. This season the platform continues in this vein by providing an opportunity to showcase Winter/Festive collections.
With the Gen Next program completing 5 years, LFW will showcase a special “Gen Next 5 Year Show” celebrating the spirit of ‘Defining the Future of Fashion’. The show will see designer alumni of Gen Next like Aneeth Arora, Anuj Sharma, Kallol Datta, Kunal Rawal, Nachiket Barve, Nitin Bal Chauhan, Rahul Mishra, Rimzim Dadu, Sailex Ngairangbam and Swapnil Shinde showcase together.
This season will celebrate the presence of renowned designers like Manish Arora and Ritu Kumar for the first time on the LFW runway. Lakmé Fashion Week stands for quality and high standards of excellence in designer participation which is epitomized by the talent. Returning LFW patrons such as Anita Dongre, Anand Kabra he was with Fall/Winter 09 Collection in LFW 09, Anupama Dayal, Krishna Mehta last year he was with very stunning Ready to Wear Collection for Fall/Winter LFW 09, Little Shilpa who was also participant of last year with Fall/Winter Collection, Manish Malhotra who was with very stunning collection in LFW with Fall/Winter Collection, Neeta Lulla was also in 2009 Lakme Fashion Week with beautiful Neeta Lulla Fall/Winter Collection, Raakesh Agarvwal, Satya Paul and Troy Costa round out the 74 designers participating this season.
An offsite show by Narendra Kumar at Tote is a new addition to LFW’s array of innovative displays. The show, that marks Tote’s Anniversary on September 16th, will embrace a higher sense of fine aesthetics and bring alive varied expressions of the collection whilst breaking away from routine of the ramp.