NBC to launch Fashion Star reality TV show

NBC is launching reality TV show ‘Fashion Star’ this fall with supermodel-turned-fashion business-tycoon Elle Macpherson as its host.

Fashion Star will feature 12 unknown designers, who will be put through a variety of business and design challenges each week, bringing in buyers to judge a wide range of garments from swimwear to denim.

Famous designers and buyers from America's largest retailers will serve as the judges, making on-the-spot decisions as they bid against each other, dipping into their own wallets to purchase the work of these up-and-coming designers.

Moreover, the show will target real-time consumer feedback and interactivity and will span all categories of fashion from suits and dresses to lingerie, denim, bathing suits, shoes, accessories and more.