As serious beauty junkies, we get psyched about every new product to hit the market. But we get even more excited when we find out our favorite celebrities are spearheading the campaigns for our top brands’ swag. It’s the perfect storm of pop culture obsession and shopping fanaticism! This year brings some incredibly gorgeous faces (and complexions and heads of hair) to the beauty arena — keep reading for proof.
Zoë Kravitz For Yves Saint Laurent
The edgy LOLAWOLF frontwoman and actress is the new beauty muse for the iconic luxury brand. She’ll be creating a video saga called “Before the Light” with YSL, which will showcase how up-and-coming musicians use makeup to create their onstage personas.
Lily James For Burberry
The British actress will be the stunning face of the brand’s My Burberry fragrance, starting with the launch of the upcoming scent My Burberry Black. Look for the campaign in August 2016!
Victoria Beckham For Estée Lauder
The poshest former Spice Girl, fashion designer, and mom is creating a limited-edition makeup collection with Estée Lauder, available in September 2016.
Cara Delevingne For Rimmel London
Cara joined the edgy British brand. It’s a perfect partnership since she is the face of millennials, and the younger generation can actual afford Rimmel’s products!
Kourtney Kardashian For Manuka Doctor
Kourtney revealed that she is the new ambassador for the skin care line in a sultry post to Instagram.
Charli XCX For Make Up For Ever
The musician is teaming up with the makeup brand to launch Aqua XL Eye Pencils, a superpigmented range of longwear, waterproof eyeliners.
Blair Fowler For John Frieda
YouTube beauty vlogger and Amazing Race star Blair Fowler is lending her lustrous locks to John Frieda’s Brilliant Brunette Visibly Brighter Lightening Collection. These products gently brighten natural or color-treated brunette strands to make hair look more luminous.
Isabella Rossellini For Lancôme
The 63-year-old legend was actually Lancôme’s first celebrity face back in 1983. The brand has tapped her to return as a spokesmodel to share her tips on accomplishing genuine beauty.
Lea Michele For Burt’s Bees
Just in: according to People, on March 8, Lea is teaming up with Burt’s Bees on the brand’s Bring Back the Bees campaign on burtsbees.com. This partnership will help raise awareness for the dwindling number of bees and pollinators and also help find a place for them to thrive.
Kat Graham For Caress
The musician and Vampire Diaries star is the newest spokesperson for the body care brand — her gorgeous skin is perfect for this campaign!
Kristen Stewart For Chanel
iThough the actress has worked with this iconic fashion house before, this is her first campaign for Chanel’s beauty line. She will be the face of the Collection Eyes 2016 cosmetic collection.
Mariacarla Boscono For Redken
The supermodel joins Redken’s roster of legendary muses, including Suki Waterhouse.
Crystal Renn For Redken
Crystal joins the chic hair brand as one of their muses for 2016. We hope to see more interesting styles (like this one!) come from this cool collaboration.
Zendaya For CoverGirl
The young beauty icon joins stars like Katy Perry and Sofia Vergara as the newest face of the legendary drugstore brand.
Shay Mitchell For Bioré
The Pretty Little Liars star will lend her complexion to the iconic skin care brand’s upcoming campaigns for its new baking soda cleansers.
Susan Sarandon For L’Oréal Paris
The 69-year-old has been named the face of the brand’s Age Perfect range of hair and skin care. “I look forward to being older, when what you look like becomes less and less an issue, and what you are is the point,” she told Women’s Wear Daily.
Karrueche Tran For ColourPop Cosmetics
Karrueche joins Jaime King as another gorgeous face of the brand. She’ll be launching KaePop, a collection of lip, eye, and cheek colors for all skin tones, on Jan. 22.
Gigi Hadid For Tommy Hilfiger
Starting Fall 2016, Gigi will be the new brand ambassador for the iconic American brand. In addition to launching her very first capsule collection, she’ll be the face of Tommy Hilfiger’s newest fragrance.
Anja Rubik For Kérastase
Top model Anja Rubik joins impressive names like Kate Moss as the new face of Kérastase. She will front a black-and-white ad for the French company’s Visions of Style II campaign, which promotes the new L’Incroyable Blowdry product (out in February).
Demi Lovato For NYC New York Color
The pop star has teamed up with NYC New York Color as its global ambassador. Head to the brand’s website, where Demi has shared beauty advice and some of her favorite beauty products. And expect more from this exciting partnership soon!
Kerry Washington For OPI
The Scandal star has inked another beauty deal! In addition to working with Neutrogena, Kerry will be the new creative ambassador for nail brand OPI. “The fun, for me, is that nail lives in the crossover space between fashion and beauty,” the star told WWD. “I love to play with nail color on the red carpet and explore new shades.”
Ariana Grande For MAC Cosmetics
The ponytailed pop songstress is the newest face of MAC’s Viva Glam campaign. Ariana designed two lip shades a vampy lipstick and a bubblegum pink gloss — that will launch January 2016. Even better, 100 percent of the products’ proceeds go to the MAC AIDS fund.
Jaime King For ColourPop Cosmetics
According to InStyle, Jaime had wanted her own beauty line for a long time but had never found products that lived up to her expectations until discovering ColourPop. She’ll be producing her own collection for the brand in 2016.
Winona has worked with her friend Marc Jacobs in the past on some of his fashion campaigns, and now he’s enlisted her to be the face of his Spring 2016 makeup collection. “The fact that he’s included me is just an enormous compliment,” she told Allure.
Zendaya For CHI
Known for her transforming mane, Zendaya is the perfect choice as CHI’s first celebrity ambassador. She cites the brand’s passion for protecting hair from heat damage as one of her primary reasons for signing on. “Everyone should be able to enjoy experimenting with their hair,” she explained. The campaign officially kicks off in Spring 2016.