SHAUNS California Presents Eyewear for Holiday 2013

SHAUNS Designer CollectionSHAUNS California is proud to introduce Holiday 2013, a capsule collection of sunglasses for men and women, interpretive of the elegance of vintage automobile design. The romantic notion of vintage automobiles runs throughout the collection, as subtle details create lasting impressions and harken back to a time where true artisanal craftsmanship was reflected in luxury products, all while playing to the SHAUNS core ethos: soulful luxury.

The elegant drama of classic car design serves as the touch-point for SHAUNS newest foray- the interplay of materials in both exterior and interior settings translates neatly to eyewear. In much the same way as drama is created in these beautiful machines through balancing the use of chrome, glass, and color, SHAUNS combine acetate fronts with metal temples and colored enamel fills. Coordinating appropriately, the enamel is chosen alongside the acetate frame in order to create a flow from front to temple.

The Ailsa, one of two new shapes for Holiday 2013, is a distinctly feminine frame, suitable for winter city sun or pool-side glamour at any luxury resort. The flared arches of the Talbot Lago 47 serve as the benchmark for the rounded cat eye, which is offered in a divergent number of interesting gradients of acetate.

The varied gradients ensure that there is a color combination for everyone, and that they complement the shape by pulling the eye to the highest point of the frames. Mirrored ZEISS lenses in Silver, Bronzes and Golds are combined with gradient acetate fronts to create some of the most striking, elegant colorways.

The Dee, a unisex shape completing the Holiday offering, offers a more sporty feel, harkening back to Porsche 911 design of the late 60’s and early 70’s- bridging classic shapes and modern applications. The simple beauty of the classic 911’s restraint influences a versatile piece of classic eyewear, perfect both for après-ski cocktails and lounging at a beachfront retreat.

Whether you are planning an eventful winter of mountainside activity or escaping to more tropical climes, the SHAUNS Holiday 2013 offering has retro-influenced shapes for everyone, replete with Carl Zeiss lenses and handmade Italian frames.

Designed in California but produced in Italy utilizing Carl Zeiss lenses, SHAUNS continues to do its part in eradicating avoidable blindness, with its “Give Sight” program, through which the company sponsors an eye exam and provides a pair of vision glasses for an individual in a developing community with each pair of sunglasses sold, thus fully embracing the concept of “Soulful Luxury.”

About SHAUNS California:

SHAUNS Logo Luxury eyewear brand, SHAUNS, is designed in California and produced in family-owned workshops in Italy Beautifully crafted with the finest materials, like the most durable Italian acetate and Carl Zeiss lenses, SHAUNS puts forth subtly chic collections with each season that make a statement, while still remaining aesthetically understated.

Through the SHAUNS “Give Sight” program, the brand donates a pair of vision glasses and sponsors an eye exam for a person in a developing country, with each pair of sunglasses sold. SHAUNS’ dedication to supporting artisanal craftsmanship and its “Give Sight” program celebrate the finest traits of the human character. This celebration is the essence of the SHAUNS brand and it is what the brand defines as “Soulful Luxury.”

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