Copenhagen Fashion Week is not only a Danish industry event. It is also a networking venue and above all an order platform for most of the Scandinavian fashion brands. The success of Copenhagen Fashion Week so far is a direct result of many years’ continuous work and dedication by the original fair organizers and trade organizations and recently, of course, the efforts of the Danish Fashion Institute to contribute to the professionalism of Copenhagen Fashion Week,” says Christian Gregersen of Gallery.
The four fashion fairs in Copenhagen – CIFF, CPH Vision, Terminal-2 and Gallery – have in collaboration with the trade association Dansk Mode & Textil for first time ever reached a formal agreement on the operation and development of Copenhagen Fashion Week.
A fashion event of unseen dimensions takes place in Copenhagen on Saturday, August 14th 2010 at 3 PM as the culmination of this summer’s Copenhagen Fashion Week. It is called The World’s Greatest Catwalk.
Super model Helena Christensen as patroness of The World’s Greatest Catwalk
Helena Christensen, Denmark’s very own supermodel, has accepted the role as patroness of the event and will be opening the catwalk with a speech to the expected 100,000 spectators. The World’s Greatest Catwalk will take place on the pedestrian street in the center of Copenhagen, Stroget. The street will be transformed into one long runway where 220 models will walk 1 mile (1.609km) and beat the world record for the longest catwalk ever.
The partners behind The World’s Greatest Catwalk
The World’s Greatest Catwalk is being organized by Copenhagen Fashion Council, a group comprising Copenhagen Fashion Week and Danish Fashion & Textile, as well as the four trade fairs Copenhagen International Fashion Fair (CIFF), Gallery, CPH Vision and Terminal 2.
To lift the practical and technical tasks of the project, the production company Stage 7 will be in charge of the construction of the 1 mile long and pink runway, tribunes and scene, lighting, sound system and big screens broadcasting the event along the route. The design agency, Femmes Regional’s, will be coordinating the show; the 220 models, the clothes from more than 500 Scandinavian brands as well as the teams of around 100 make‐up artists and hair stylists from two of the industry’s true heavy weighters in professional make‐up and hair care/styling; Max Factor and Wella.
Max Factor and Wella will be directing the looks for the event that will be presenting the best of fall’s fashion for women, men and children. Two of Denmark’s biggest names in fashion are supporting the initiative; Copenhagen Fur, the world’s largest fur auction house and the leading provider of luxury fur, and Vero Moda, one of Europe’s largest clothing brands for young women. The project is furthermore supported by the Danish State, via The Branding Denmark Foundation. Copenhagen’s fashion week, which runs from August 11-15, will culminate with a fashion show on what is being called the “World’s Greatest Catwalk.” Stroget, the pedestrian street that runs through the center of the city, will be transformed into a mile-long catwalk, down which 220 models will walk. The models will wear designs from over 500 Scandinavian brands. Also the runway will be pink.The show will rival (or best) the Fashion’s Night Out runway extravaganza, which purports to be the biggest fashion show ever staged in NYC, featuring over 200 models on the runway.
Every February and August, Copenhagen is host to Northern Europe’s largest fashion event, Copenhagen Fashion Week. On the catwalks is a growing number of new and known Danish talents with a preview of their upcoming collections. Danish fashion is known for its unique angle on design, innovation and aesthetics. With a more modern approach to femininity and functionality, expressed in fresh silhouettes, a focus on details and incomparable quality. These are only some of the reasons why more than 50,000 buyers, designers and global press attend Copenhagen Fashion Week twice a year.
Of course, the other main attraction is Copenhagen itself. It’s a cosy, metropolitan city located by the waterfront, and features an interesting array of design venues, architecture, cultural events, cafés, bars and nightlife.