Fenty Puma by Rihanna 2016 Fall RTW Collection

Fenty Puma by Rihanna Fall RTW 2016
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Fenty Puma by Rihanna Fall RTW  2016 Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
Fenty Puma by Rihanna Fall RTW 2016 Collection

Fenty Puma by Rihanna Fall RTW 2016 Collection

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Fenty Puma by Rihanna  2016 Fall RTW  Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection

Fenty Puma by Rihanna 2016 Fall RTW Collection

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Fenty Puma by Rihanna Latest Fall RTW  2016 Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
Fenty Puma by Rihanna Latest Fall RTW 2016 Collection

Fenty Puma by Rihanna Latest Fall RTW 2016 Collection

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Fall RTW  Fenty Puma by Rihanna 2016 Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
Fall RTW Fenty Puma by Rihanna 2016 Collection

Fall RTW Fenty Puma by Rihanna 2016 Collection

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Fall RTW  Fenty Puma by Rihanna 2016 Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
Fall RTW Fenty Puma by Rihanna 2016 Collection

Fall RTW Fenty Puma by Rihanna 2016 Collection

Source: Fall RTW 2016 Fenty Puma by Rihanna Collection
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Fenty Puma by Rihanna 2016 Fall RTW Collection
Fall RTW Fenty Puma by Rihanna Collection

Fall RTW Fenty Puma by Rihanna Collection

Source: Fall RTW 2016 Fenty Puma by Rihanna Collection
Fenty Puma by Rihanna Fall RTW   Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
Fenty Puma by Rihanna Fall RTW Collection

Fenty Puma by Rihanna Fall RTW Collection

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Fall RTW   Fenty Puma by Rihanna 2016 Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
Fall RTW Fenty Puma by Rihanna 2016 Collection

Fall RTW Fenty Puma by Rihanna 2016 Collection

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Fenty Puma by Rihanna 2016 Fall RTW Collection
Fall RTW Latest Fenty Puma by Rihanna Collection

Fall RTW Latest Fenty Puma by Rihanna Collection

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Fenty Puma by Rihanna 2016 Fall RTW Collection
Fall RTW Latest 2016 Fenty Puma by Rihanna Collection

Fall RTW Latest 2016 Fenty Puma by Rihanna Collection

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2016 Fenty Puma by Rihanna Fall RTW  Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
2016 Fenty Puma by Rihanna Fall RTW Collection

2016 Fenty Puma by Rihanna Fall RTW Collection

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2016 Fenty Puma by Rihanna Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
2016 Fenty Puma by Rihanna Collection

2016 Fenty Puma by Rihanna Collection

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2016 Fall RTW  Fenty Puma by Rihanna Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
2016 Fall RTW Fenty Puma by Rihanna Collection

2016 Fall RTW Fenty Puma by Rihanna Collection

Source: 2016 Fenty Puma by Rihanna Fall RTW Collection
2016 Fenty Puma by Rihanna Fall RTW  Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
2016 Fenty Puma by Rihanna Fall RTW Collection

2016 Fenty Puma by Rihanna Fall RTW Collection

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2016 Fenty Puma by Rihanna Latest Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
2016 Fenty Puma by Rihanna Latest Collection

2016 Fenty Puma by Rihanna Latest Collection

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2016 Latest Fenty Puma by Rihanna  Fall RTW  Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
2016 Latest Fenty Puma by Rihanna Fall RTW Collection

2016 Latest Fenty Puma by Rihanna Fall RTW Collection

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2016 Latest Fall RTW  Fenty Puma by Rihanna Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
2016 Latest Fall RTW Fenty Puma by Rihanna Collection

2016 Latest Fall RTW Fenty Puma by Rihanna Collection

Source: Fenty Puma by Rihanna Fall RTW 2016 Collection
Fenty Puma by Rihanna 2016 Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
Fenty Puma by Rihanna 2016 Collection

Fenty Puma by Rihanna 2016 Collection

Source: Fenty Puma by Rihanna Fall RTW Collection
Fenty Puma by Rihanna 2016 Fall RTW  Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection

Fenty Puma by Rihanna 2016 Fall RTW Collection

Source: 2016 Fall RTW Fenty Puma by Rihanna Collection
Fall RTW  Fenty Puma by Rihanna Collection
Fenty Puma by Rihanna 2016 Fall RTW Collection
Fall RTW Fenty Puma by Rihanna Collection

Fall RTW Fenty Puma by Rihanna Collection

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Fenty Puma by Rihanna Fall RTW Collection for Fashion show New York 2016

Puma put its cards on the table in the high-stakes game of celebrity collaborations Friday, properly launching the Fenty Puma by Rihanna collection during New York Fashion Week in the 8 p.m. time slot at 23 Wall Street. Maybe it’s fairer to say that Rihanna put Puma’s cards on the table. She is the German athletic company’s highest-profile collaborator by a long shot and they are clearly happy to have her as “creative director,” a title she assumed in December 2014 when Puma, which is controlled by Kering, signed her to a three-year contract.

“It’s a lot of room to be creative,” Rihanna acknowledged during a post-show interview. “Puma trusted me in a major way that a lot of companies wouldn’t.”

He said it; she said it, but ultimately the clothes confirmed that Rihanna was calling the shots on this one. It was not a shy collection.

Fearless when it comes to her personal style, Rihanna’s wide-ranging yet distinct point of view has baited megabrands before: Dior named her a brand ambassador last year; she’s worked with MAC Cosmetics, and designed a collection for high street retailer River Island. She wears vampy glam pearls, corsets, boas as well as boyish street Raf Simons, men’s wear, Vetements always with a tough, semismutty edge. And she does more than just pull it off.

Asked the same question about a friendly competition with West, a frequent musical collaborator of hers (she’s featured on his new “The Life of Pablo” album he streamed as part of his fashion show Thursday), Rihanna said, “Usually I do love to compete with the guys. That’s my thing. I don’t like to compete with girls. Guys play hard and they’re also in another realm of respect, but with Kanye, he’s my brother and I always want him to win. I have a soft spot for him.”

 
In order for Fenty Puma to slay, it has to sell. The fashion show was the first time any retailers had seen the collection. Gulden said Puma planned to meet with retailers the following morning for feedback. The collection will be priced above average for Puma. “That was intentional,” Rihanna said. “If you could get it at Puma already, then I probably shouldn’t put it in the collection.”


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