A Collective of the fashion world’s accessory designers will show their latest offerings online for the first time today.
The Digital Accessory Showcase, made in association with Swarovski, will launch on KCD-created website digitalfashionshows.com and will introduce the autumn/winter 2013-14 collections of a select group of British and US designers, selected by the British Fashion Council (BFC), and the Council of Fashion Designers of America (CFDA).
The digital platform – which will also host Atelier Swarovski‘s most recent range – intends to give accessories brands a wider-reaching presence than ever before. The idea is that the website will act as an international showcase in the same way the ready-to-wear shows do for clothing labels.
Designers set to feature include Sophia Webster, Alejandro Ingelmo, Piers Atkinson and Sophie Hulme.
"In discussing the global growth of digitalfashionshows.com, there was a strong interest from accessories brands looking to tell their stories and present their collections in a new environment," said KCD Digital director Rachna Shah.
"With the help of Swarovski, as a leading luxury accessories brand as well as a supporter and champion of the industry, we were able to bring this to life for these BFC and CFDA designers." – vogue