DKNY has been announced as the exclusive partner of new social network experience Fashion Week Live, a game challenging users to forge a virtual career within the fashion world. The game is launching exclusively on Facebook and has been dubbed as the first of its kind to authentically represent the fashion industry online. "For DKNY, social gaming is a new way for us to engage with fans old and new. Through Fashion Week Live, we look forward to sharing the fashion industry experience in a highly interactive, digitally advanced forum," explained Donna Karan International’s executive vice president of global marketing and communications Patti Cohen.
Players are able to try their hand at various areas of the industry such as model styling, photography and show production via the game, which was brought together by IMG Licensing in collaboration with IMG Fashion. They can collaborate and network with fellow players as they rise to fame with each challenge. When users advance in the game, a DKNY boutique becomes available to them, with access to virtual authentic designs available for purchase as virtual goods.
Players can also unlock unique DKNY job opportunities and experiences that will be presented to them by social media guru DKNY PR Girl as they progress further within their fashion career. – YahooNews