FEsprit, the fashion brand, has launched a summer pop-up store at The Grove in Los Angeles, marking its return to North America after establishing a long-term pop-up in New York.
Covering an area of 2,360 square feet, the LA pop-up will be available to shoppers throughout June. According to a statement by the brand, the store has been carefully designed to provide a complete immersion into Esprit’s playful, modern, and cool essence.
William Pak, CEO of Esprit, expressed his thoughts on the store opening, stating: “We opened this pop-up at The Grove to revisit Esprit’s roots as a West Coast-founded brand while building our North American retail presence.
“The product line-up merges its original California-cool aesthetic with the new modern, aspirational direction that Esprit is headed.”
The pop-up opening is part of the brand’s larger North American expansion plan for this year and into 2024 to coincide with its official global relaunch in autumn 2023 focusing on modernising the brand heritage and values for today’s consumer. It plans to open pop-ups in key markets and permanent retail locations, including New York, LA and Vancouver.
In the past year, the contemporary fashion brand expanded its presence in the field of innovation by establishing new innovation hubs in London and New York. These hubs complement the brand’s existing location in Amsterdam, and aim to facilitate the brand’s endeavors in creating a “truly global presence”.