On Super Bowl Sunday, Lady Gaga won’t just be performing at halftime, she’ll also be starring in a new TV ad. The singer has partnered with Tiffany & Co. as the face of the jewelry brand’s Legendary Style campaign. She’ll be talking about her love for the company throughout a 60-second film in which Tiffany HardWear pieces will be shown for the first time. They’ll include the bead-drop chandeliers and metal rings Gaga’s sporting in the shots below, along with plenty more earrings, necklaces, and pendants shoppable in stores on April 28 and online May 2. We’ve got a feeling Gaga will help popularize a fresh new look for Tiffany & Co., undoubtedly brought to life with the help of Grace Coddington, who’s already made a clear mark at the company. Scroll to see why Tiffany’s new commercial looks promising it’ll be the first they’ve ever debuted in the midst of a football game and watch this space for the launch of some new must-have items.
She’s Very Excited to Partner With the Brand
"In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens. The brand is definitive and iconic, yet continues to push and evolve with the times. To me, Tiffany represents timeless American jewelry," Lady Gaga said in a statement to the brand.
The New Commercial Marks the Debut of the New Tiffany HardWare
It was inspired by a unisex bracelet from the 1971 archives and will include earrings, rings, necklaces, and pendants.
Grace Coddington Is Behind the Sure-to-Be-Iconic Campaign