In 2008, Gucci generated approximately €2.2 billion revenue, globally; according to Business Week magazine. Gucci also climbed to 41st position in the magazine’s annual 2009 "Top Global 100 Brands" chart developed by Inter brand. The Gucci company display its collection for spring as Gucci Spring/Summer 2010 Collection in Milan. Then Gucci prenets collection as Gucci Spring Summer 09 collection by Fashion designer Frida Giannini.
Fashion label Gucci is now ranked as the biggest-selling Italian brand in the world.