L'Oreal is opening its first factory in Russia, in the Kaluga region.
L’Oreal is opening its first factory in Russia, in the Kaluga region.
The company said the move is in line with its aim of reaching one billion new consumers within the next decade.
Currently, L’Oreal Russia is the market leader with its sales of 563 million Euros in 2009 and shows great business potentials for the coming years. In the first half of 2010, L’Oreal’s business in Russia posted 17.6 percent revenues gains.
The firm’s new 111,111-square-foot plant is designed to manufacture shampoo, plus hair conditioner and dyes, for the L’Oréal Paris and Garnier brands. They will be sold in Russia, Ukraine and other Commonwealth of Independent States countries. Initially, the factory will produce up to 120 million units annually, and in the future it could manufacture more than double that amount.