Hong Kong Fashion Week For Spring/Summer Opens Next Month

The 24th Hong Kong Fashion Week for Spring/Summer will run from 10-13 July 2017 at the Hong Kong Convention and Exhibition Centre under the theme Style in Motion.

The four-day fair welcomes some 1,100 exhibitors from 19 countries and regions, along with new comers from Canada, Nepal, Saudi Arabia and Vietnam to showcase latest fashions, garments, accessories, fabrics and related professional services.

The fair is sectioned into eighteen theme zones addressing various needs of the fashion industry, while facilitating an efficient matching of buyers and exhibitors. Always evolving, Hong Kong Fashion Week for Spring/Summer adds Fashionable Sportswear and Urban Clothing to its zones lineup in this edition.

Accessories for matching

The debut World of Fashion Accessories will cover a consortium of accessories-related zones, including Accessories, Bags, Footwear, Leggings & Socks, Gloves, Scarves & Shawls for buyers to source matching accessories at ease. Titane Group (Hong Kong) Limited (Booth no.: 1B-C21), exhibitor from the Accessories zone, will be presenting the HOTITLE Speed Racer titanium cufflinks inspired by the rim of sports cars. The series is light-weighted, durable and so finely crafted that even the tiny inner brake system is well elaborated. On top of that, the rims are interchangeable to complete looks of different styles.

Function meets fashion

Consumers nowadays not only look for quality apparels, but also clothing with functionality. The buoyant demand in the market gives rise to a variety of functional clothing, which is backed by producers’ adoption and development in functional fabrics. The Woolmark Company (Booth no.: 1B-B01), global authority on wool production, developed the wool denim that preserves the look and style of traditional cotton denim, but goes beyond the possibilities it can offer by adding traits such as softness, warmth-keeping, wrinkle-free and quick-drying.

The company will also share the latest technology applied in wool denim and wool sneakers at a seminar. On the other hand, Hyperbola Textile Co., Ltd. (Booth no.: 1C-D02), who focuses on combining fashion, aesthetics and technology to deliver high-performance outdoor clothing, will exhibit smart and practical products such as durable wind- and water-proof windbreakers at the new Fashionable Sportswear zone.

Fashion tech drives industry development

Rapid development of electronic technology has generated broad applications. With people heavily relying on electronic apps in their everyday lives; the fashion industry has found its niche within it. HopIN Digitech Company Ltd (Booth no.: 1B-E34) will showcase a mobile fashion app at the Fashion Tech zone. The app allows easy browsing of digital catalogues, as well as trying on the clothes in real time by uploading photos of oneself. This innovative user experience boosts customers’ buying incentives, providing an effective alternative for industry players to promote their products.

A round-up of global designers

International Fashion Designers’ Showcase will return again this year to house designers from around the world, with Indonesia, Japan and Thailand hosting group pavilions to flaunt the alluring local designs. Among them, Indonesian designer PRISCILLA LISTIA (Booth no.: 1C-DS20), who attended the Vancouver Fashion Week, will present her women’s wear brand Mia Amica which is acclaimed for employing the Indonesian Batik that has been acknowledged as an intangible world heritage product. The collection is executed with superb craftsmanship, modern silhouettes and charming embellishments such as embroideries and sequins.

Unveiling fashion trends and market information

Aside from being an outstanding sourcing and marketing platform, Hong Kong Fashion Week also presents opportunities for networking and acquisition of the latest market intelligence with its exciting event line up.

A series of fashion shows and parades will be staged across the first three days of the fair, participants include the exotic Indonesian brand Neusa, Macau haute couture and bridal designer brand Chavin, Macau Productivity and Technology Transfer Centre, School of Continuing of Professional Studies of the Chinese University of Hong Kong, as well as exhibitors from the Chinese mainland, Saudi Arabia and Thailand. Hong Kong Polytechnic University and the Technological and Higher Education Institute of Hong Kong (THEi) will also host graduation shows and a lingerie show.

Alongside, seminars and forums will be held. The internationally renowned trend forecaster Fashion Snoops will shed light on the upcoming trends for Autumn & Winter 2018/19 for women’s and men’s wear. With wearable technologies becoming increasingly popular, a seminar co-organised with Hong Kong Research Institute of Textiles and Apparel (HKRITA) on the latest development and application of wearable technologies will also be organised. Other seminars will cover hot industry topics such as testing and certification for textiles and garments,  and fashion E-tailing strategies.

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