Up and coming knitwear brand NIC+ZOE has named AIR PARIS as its lead creative agency. Their first collaboration is a F/W campaign featuring iconic supermodel Angela Lindvall. CEO Susie Mulder said “Angela was the perfect choice for NIC+ZOE, not only is she a beautiful and highly respected model but also a dedicated mother leading an activist lifestyle. Angela’s personal passions around empowering women and maintaining a balanced and environmentally aware lifestyle are perfectly aligned with our brand and our company values.” The campaign also includes a BTS video featuring conversations between Angela, Susie and Zoë, the brand’s namesake and Director of Merchandising.
Creative Director, Klitos Teklos brought the campaign to life with renowned photographer Dusan Reljin and stylist Sarah Gore Reeves, with hair by Kevin Ryan and make-up by Frank B.
The campaign is inspired by the brand’s expertise in knitwear and its true essence of combining texture, color and print. Teklos stated “We wanted to elegantly interpret this by combining two elements together: the strong and aspirational woman and the beautifully rich textures that she wears. We also saw the brand’s plus sign as a symbol of balance. NIC+ZOE was created for the modern woman who goes about her busy day while looking great, being comfortable and maintaining a centered sense of herself. This union of luxury and comfort enabled us to highlight NIC+ZOE as a brand that uses inspiration, intuition, emotion and craftsmanship to inspire, serve and empower women. The campaign is the result of this thinking; it signifies all aspects that come together to form an iconic brand.”
The integrated ad campaign will launch in the September issues of top fashion publications such as: Elle, Harper’s Bazaar,and Lucky. Additionally it will launch across digital properties, with print and video featuring Angela Lindvall, and a newly revamped website also designed by AIR PARIS.