Diane von Furstenberg is dabbling in the power of women with her new women’s fragrance ‘Diane’ due to hit the shelves in October.
Furstenberg, with her new fragrance, aims to celebrate the strength and power of women. “I wanted a perfume that reflected womanhood – what I know, what I feel about being a woman and the power that we all have that we can be the woman we want to be.” She said at an event on Tuesday night to preview the fragrance.
The mystery evoking fragrance Diane, created with von Furstenberg’s beauty licensee ID Beauty, is a powerful combination of floral woody fragrances, frangipani and violet.
The fragrance is slated to launch in October in Europe, North America and the Middle East.