Chanel creative director Karl Lagerfeld has become the spokesman of Volkswagen cars.
Matthias Becker, Volkswagen’s marketing manager, says that Lagerfeld is a ‘perfect ambassador’.
In the tongue-in-cheek commercials Karl discovers the cars have alloy wheel rims and tinted "privacy" windows – because he says fashion people don’t like bright light.
The flamboyant designer appears with his muse Baptiste Giabiconi – who recently branched out from modeling into pop music – in the 30 second video, with Baptist pointing out the stylish cars are German like Lagerfeld himself rather than French.