Louis Vuitton Taps Fictional Final Fantasy Character for Ad Campaign

Louis Vuitton's Spring 2016 Campaign
Louis Vuitton's Spring 2016 Campaign

Final Fantasy star Lightning will be the new face of Louis Vuitton next year

Meet Lightning. For the uninitiated, which might be a bulk of the fashion industry, she is a fictional, pink-haired character from Square Enix’s “Final Fantasy” video game series who will appear in Louis Vuitton’s spring/summer 2016 ad campaign.

Nicolas Ghesquiere, the luxury house’s creative director, unveiled the news this week on his personal Instagram account with a 15 second video of Lightning wielding Louis Vuitton purses as if they are weapons. “Reality and fantasy become one: Lightning a genuine heroine in the new @louisvuitton series 4 ad campaign,” reads the caption.

Although the pairing is surprising, it’s not completely nonsensical. Ghesquiere’s spring/summer 2016 collection for the house was inspired by Japanese anime – the show opened with a pink-haired model who looks eerily similar to Lightning.